At R. Allen Co., we help you create the full visual and verbal identity of your business, so everything you share — from your website to your Instagram feed — looks consistent, professional, and you.
We are a Northampton-based branding strategy and design studio specializing in impactful logo design and comprehensive branding solutions. Our approach is empathy-first: we listen closely, ask the right questions, and build your brand from the inside out based on your values, your goals, and your audience.
ABOUT US
Startup Kit:
Custom logo suite
Color palette and font system
Clear messaging
Brand style guide
Templates
Optional support
Discovery
We ask questions to uncover your vision, values, and goals, ensuring a clear foundation for crafting a strategic and authentic brand identity.
Strategy
The brand strategy process defines your purpose, audience, and positioning to create a clear framework for your brand’s voice, message, and visual direction.
We translate strategy into visuals by crafting a distinctive logo, color palette, typography, and design system that reflects your brand’s identity and connects with your audience.